KLAVUU, cleanical beauty brand

Bekei Korea Inc., established in 2015, launched its cosmetic brand Klavuu later in 2016. They opened the flagship store in 2017 in Myeong-dong, one of Seoul's main shopping and tourism districts. Customers can purchase Klavuu products in Lotte Duty-Free mall, Olive Young or Chicor, a luxury multi-brand cosmetics chain launched by the famous Korean shopping department store Shinsegae.

Bekei Korea Inc.'s worldwide sales channels include Soko Glam (USA), Amazon (EU, China, Hongkong, Japan), and various online and offline stores in South East Asia, Vietnam, the Philippines and the Middle East.

Klavuu has an ongoing collaboration with famous brand ambassadors: actress Cha Ye-ryun (2018), actress Seo Ye-ji (2019) and globally recognized singer, actor and model Rowoon (2020). The brand uses all advertising channels, such as advertisements in cinemas, airports, subways, buses, and beauty salons. Online space is filled with positive reviews from customers, bloggers and influencers. A sharp eye can find Klavuu products in the JTBC drama Senior, don't put that lipstick on.

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In 2021, Klavuu went through a renewal process. Today, the brand presents a new direction: clinical beauty, a conscious cosmetics production and development based on clinical science and sustainability. They focus on adding added value to used things by favouring upcycling, not only recycling. The brand uses cypress water from discarded branches of cypress trees on Jeju island. The branches, acquired after pruning the trees, are compressed and distilled at a low and stable temperature.

The brand pursues a sustainable method to create cosmetics that do not damage nature and deplete natural resources during raw material acquisition, packaging, and transportation. Klavuu uses eco-friendly, biodegradable paper. For product containers, they use 100% recycled plastic.

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The Klavuu website, dedicated to its renewal philosophy, divided its products into two main categories: now, cleanical and original products.

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Renewal product lines include:

KLAVUU CLEANICAL PHYTONCIDE cleansing line:

Revitalizing Facial Cleansing Foam, Phytoncide Mild Cleansing Foam, Phytoncide Peeling Gel, Phytoncide Quick Cleansing Pad, Real Vegan Cleansing Pad

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KLAVUU REAL VEGAN collagen line

Real Vegan Ampoule and Real Vegan Cream

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SPECIAL CARE:

Nourishing Care Lip Sleeping Pack _ Vanilla, Nourishing Care Lip Sleeping Pack _ Coconut, Nourishing Care Lip Sleeping Pack _ Berry

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UV PROTECTION

Vegan Zinc Suncream

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Original product lines include:

KLAVUU BLUE PEARLSATION moisturizing line

One day 8cups Marine Collagen Aqua Toner, 8 Hydra Marine Ampoule, Marine Collagen Layer Eye Cream, One day 8cups Marine Collagen Aqua Cream, Marine Aqua Enriched Cream and High Coverage Marine Collagen Aqua Cushion.

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KLAVUU WHITE PEARLSATION whitening line

Revitalizing Pearl Treatment Toner, Special Divine Pearl Serum, Enriched Divine Pearl Cream, Revitalizing Pearl Eye Cream and Ideal Actress Backstage Cream.

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KLAVUU GREEN PEARLSATION calming line

TeatreeCare Body Spray and PHA calming serum.

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KLAVUU ORIGIN VEGAN RANGE

Ocean Essence water & Booster shot, Booster shot, Ampoule Dipping Pads and Deep Ocean Gel Comforter.

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KLAVUU REJUVE PEARLSATION anti-ageing line

Rejuve Pearlsation Multi Pearl Peptide Eye Cream and Rejuve Pearlsation Multi Pearl Peptide Cream

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SPECIAL CARE

Pearl Glow Mask and Nourishing care lip sleeping pack

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UV PROTECTION:

Fresh Sun Gel

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If you want to know more about the brand, visit its website or Instagram account.